Where did the month go? Hope you've all rested and are ready to kick off your new year with some hard work. One of the most forward-paying activities for any business owner (small business owner or otherwise) is to build a network. I've mentioned this a time or two (like last year), but building a network is a massive lifeline to your future profitability and viability. Better Than Building … [Read more...]
Biggest Lessons in 2012 for Online Business
January 17, 2013 By
It's that time of year again. First off - since I'm a bit late here after all the family festivities: happy New Year and Merry Christmas. (Wow that was late. Better late than never I hope?) If you celebrate another series of holidays, I hope your celebrations were memorable and you're ready to charge into 2013 with guns blazing. But before you charge off into the sunset, let's pull on those … [Read more...]
Saccharin, Silicone and SEO
December 24, 2012 By
What in Charles Dickens Are We Thinking? Recently I posted at TheAverageGenius.net a "touch bases" post, just checking in with my readers and letting them know I'm blogging some of my better SEO and business ideas here. Checking my comments, I found a new comment on an older post where I was talking about recovering from the Google Penguin update. One marketer mentioned that he thought people … [Read more...]
The Biggest Threat To Your Business Is (What Dr. Seuss Said)
December 21, 2012 By
How would you fill in that blank? What does Dr. Seuss have to do with the Alameda Internet Marketing blog, or your business at all? If you're not familiar with the concept, one of the best analytical tools for a business owner is called the SWOT analysis. You can read about it here or at Wikipedia if you need a brush-up. S.W.O.T. stands … [Read more...]
What’s Better Than SEO?
December 12, 2012 By
As a consultant and strategist for clients of my own, I find myself in the position to educate my customers to focus a little beyond just search optimization. If you read my last post (also my first here), you remember I left you all on a cliffhanger of sorts. I mentioned, So you want better rankings (don't we all?), and more traffic from search engines...what two things should you focus on … [Read more...]
What’s New for SEO in 2013 (and Introducing James Hussey)
December 10, 2012 By
There have been a lot of changes (no surprises to say that) in SEO for 2012, and as we approach 2013 I wanted to run down what's new moving into the new year. For many in the industry, it means changing old, bad habits. For those new to the industry, hopefully you can start off right and not develop bad habits that bite back later. But before we get into the run-down of what's new in SEO, … [Read more...]
Google Plus Local to Replace Google Places
May 31, 2012 By
Google's made many changes over the last couple of months, keeping small businesses and people like us in the search marketing industry busy. Yesterday's announcement brings about another major change that you can't ignore... As Google ties search closer to it's social Google Plus platform, it was inevitable that Google Places would go the same route. Your business pages on "places" still remain … [Read more...]
Has Your Website Been Pecked by the Google Penguin?
May 2, 2012 By
Last week Google made a massive change to their algorithm which decides what sites to put where in the search engine results. When we mentioned it last week, it was known only as "Webspam Algorithm Update", but has since been given the name "Penguin". Rolling out on the evening of April 24th, this update's aim was to knock out spammy search results with a more robust mechanism for detecting gaming … [Read more...]
Google Launches Big Webspam Algorithm Update
April 24, 2012 By
Google has just announced on their Google Webmaster Central blog that it is now releasing a brand new webspam algorithm update with the goal of catching those who spam its search results or are purposely doing things to which are against the Google publisher's Guidelines to influence search results. In the next few days, we’re launching an important algorithm change targeted at webspam. The … [Read more...]
