One of the biggest changes that Google announced was that they will now track your searches across all of its services, including Gmail, Google search and Google maps. Some of you may be thinking, “Hey, didn’t they already do that?” Well, the simple answer is no. Google has always stored user data. The difference is that now, each application can now have access to your search history for all of the other applications. So if you search for Florida rental property in Google, you might see ads in Gmail for rentals, and in Google maps for Florida vacations.
Will Google Share my Data With Anyone Else?
Google says no, they are making no changes to the data they share with third parties. Google owns plenty of applications you use on a regular basis, such as YouTube, Google Calendar and Google Docs, so really, they don’t have to share your data with anyone else. They already have a goldmine of knowledge about you and your online habits and now that they can cross reference then, Google will be able to target your ads with what might be frightening accuracy. There’s little need for Google to share their data with anyone else, Google does just fine with it on their own.
What’s So Bad About Targeted Ads?
While some may find that Google’s new cross application data sharing is a bit too creepy for them, for the most part it’s not that big of a change from Google’s original data storage. But if you want to completely opt out of Google’s insidious data grabbing, consider using other services that aren’t owned by Google. It’s harder than you think, but it can be done.