If you have often wondered how someone can have 5,000 fans or followers but no interaction, no “conversation” taking place on their Social Media pages, you are not alone. Many small business owners make the mistake of thinking that Social Media is all about the numbers. In some respects they are correct, but in the grand scheme of things turning Social Media into a valuable marketing tool is so much more.
Choosing Social Media Platforms
Establishing which Social Media platforms to focus on is the first step in any Social Media marketing campaign. Who is your audience? You want to make sure you go where the action is, where does your audience hang out?
Think about it this way, if you are a lawyer, you’re not going to go and establish a photo-centric blog on Tumblr. If you did, your peers would probably laugh you at you, but I digress. A lawyer would want to focus on the big 3, Twitter, Facebook and Google+. In addition they would obviously want to have a strong presence on LinkedIn to boost their professional image.
Diggit and StumbleUpon are also extremely valuable resources for business professionals. On the other hand, artists, fashion designers and the like would be remiss if they overlooked the power of Tumblr and deviantART. Musicians would want to embrace sites such as Buzznet,, Pure Volume, Last.FM and The Sixtyone.
The Numbers Lie
While it stands to reason that the more followers or fans you have, the more people are paying attention to your product or brand, that can be a great big, fat lie. Ok, perhaps a lie is too strong a word… but it can be a misleading statement. In truth, a successful Social Media campaign should revolve around the quality of the followers or fans, not just the quantity.
Sure, someone can have 3,000 fans but if they aren’t buying what you’re selling, is it really doing you any good? Successful social engagement requires a commonality. All too often people are sucked in by these “quick and easy” “surefire” ways to collect fans and followers, but in the end are they really reading what you write or are you just another follower to add to their ridiculously long list as well?
In some upcoming blog posts, we’ll examine Social Media campaigns and dole out some pretty sweet ideas for how to gain organic follows and what industry specific platforms are out there. Just remember, the numbers only count if people are engaged.
If you have any questions regarding Social Media Marketing for your small business, feel free to contact us and we’ll be happy to help!