How to Protect Your website from Google Penalties

Since Google’s landmark announcement of exacting penalties on websites that fail to accommodate its search ranking guidelines, website owners have undertaken measures to stay within the search giant’s good side. But not many are aware of how exactly Google penalizes a website.Google may punish you for either of these two violations: … [Read more...]

SEO Ethics and Regulation: On SEMPO’s Search Congress and TopSEOs Ban

Your local CPA, attorney, and heck even your local barber are required to operate under a code by some sort of oversight committee or association. Your SEO agency is not. Should there be some sort of committee to regulate web marketing agencies? One of the industries long running associations seems to think so.This week at Pubcon in Las … [Read more...]

Google’s New Locally Focused Algorithm Change, Pigeon

Google's search algorithm, the program that helps it decide what to show you when you run a search, is updated often... and when I say often, I mean practically daily. Most of these changes can seem insignificant, and some are just Google experimenting with different ways to display results. Some of the changes can be pretty major, such as the … [Read more...]

5 Web Design Trends For Your Firm To Adopt A Winning Strategy

Several web design trends are flooding the Internet, and many companies hasten to adopt the new designs in an effort to remain relevant. The problem is that not every trendy design element serves a deeper purpose. Sure, you’ll get a very attractive website, but without planning for your business, you could end up with a beautiful dud.Here are … [Read more...]

Social Media Management – Dos and Don’ts

Image source Social media management is a must for any small business with a social presence. Simply having a company page on popular networking sites isn’t enough – those profiles need to be managed if they are going to engage prospects, develop your brand, and keep customers satisfied. One viral comment is all that it takes to smear your good … [Read more...]

Why You Should Create Content for People, Not Search Engines

Do you value your readers? Do you care about what THEY think and what problems THEY might have? Then why torture them with keyword stuffed headlines and hollow, over-optimized articles? “But it’s for SEO!”, – you might say. Let me ask you a question: How much value does an article bring to the table, when it is focused around keywords and not … [Read more...]

7 Reasons Why SEO Should Be Your Priority

The digital landscape has evolved in leaps and bounds over the last decade, but one thing hasn’t changed: search engine optimization is critical for online success. Many of us know this and continue to reap the benefits, while others do not, or feel that their dollars are better spent on paid advertising and other methods.Are you one of those … [Read more...]

Why Responsive Web Design Matters

The way your website appears on a mobile device is much more important than you might think. If you’re working with a web designer who has promised an excellent mobile design, be sure to ask if he or she really means responsive design. Believe it or not, there is a difference between responsive design and mobile design. You definitely want the … [Read more...]

How to Remove Google Manual Penalty in 4 Easy Steps

Alright, so they're not "easy steps", but this post will get you on the right track if you have received one of those notices from Google that says your website has some unnatural links. As a result, your ranking on search results will go way down, and there’s nothing you can do about it. Or is there?Your site can recover from a Google manual … [Read more...]

7 Google Manual Penalty Facts and Myths

A penalty notification from Google could ruin more than your whole day. Chances are, you’ve worked hard to develop your site’s SEO in the best way you know how. Unfortunately, sometimes old mistakes come back to haunt you. Even worse, you could make a blunder you don’t even know about. The best way to fight back and regain your PageRank is to know … [Read more...]